Product to revenue.
Built from Helsingborg, run everywhere.
I’m Pierre Grönberg — entrepreneur and operator. Founder of Helsingborg Design LAB, building SaaS products from Sweden with a team across two continents.
PG · 2026
Ventures.
Five products under one operating philosophy
2019
Composable e-commerce powering Dogman, Renew Group, Sail Racing. 900M+ SEK processed.
2019
Swedish cloud & GPU infrastructure. We own the hardware — including the NVIDIA GPUs running today’s AI workloads.
2024
Hubforce
AI-driven time reporting and team productivity, built on HDL’s own needs.
2025
Ariane AI
Connects a company’s systems — Pipedrive, ClickUp, Slack, Fortnox — into one virtual assistant. Public 2026.
2025
Bug tracking built 100% with AI — 48 hours from prompt to shipped product.
About.
15 years · 4 CEO seats · 1 IPO · 5 ventures
15+ years building tech companies and leading digital transformations. Founded and led JS Security through its Spotlight listing as CEO — raising 40 MSEK publicly — then returned to building.
Today I run a group of five products with a team of 35+ across Sweden and Nepal, under one philosophy: ship first, sell second. Open to speaking, board work and co-founding.
Writing.
Notes from the build — raw, honest, mostly at 2 AM
26 OCT 2025
When Dinesh Said AI Can’t Solve His Problems
All posts →
Let's build something.
Speaking · mentoring · co-founding · board work
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