Product to revenue.
Built from Helsingborg, run everywhere.

I’m Pierre Grönberg — entrepreneur and operator. Founder of HDL Group AB, building SaaS products from Sweden with a team across two continents.

PG · 2026

Ventures.

Six products under one operating philosophy

2019

HDL Commerce

Composable e-commerce powering Dogman, Renew Group, Sail Racing. 900M+ SEK processed.

2019

Kepler Cloud

Swedish cloud & GPU infrastructure. We own the hardware — including the NVIDIA GPUs running today’s AI workloads.

2024

Hubforce

AI-driven time reporting and team productivity, built on HDL’s own needs.

2025

Ariane AI

Connects a company’s systems — Pipedrive, ClickUp, Slack, Fortnox — into one virtual assistant. Public 2026.

2025

Celestio Cloud

Kepler’s managed WordPress brand — hosting on our own hardware in Falkenberg, Sweden. From 99 SEK per site.

2026

MS2 Protect

Next-generation vibration dosimeter and cloud platform measuring hand-arm and whole-body exposure across construction and industry.

About.

15 years · 4 CEO seats · 1 IPO · 2 M&A · 6 ventures

15+ years building technology companies and leading digital transformation. I’ve held CEO roles in both public and private companies, taken a business through a Spotlight Stock Market listing, raised 40 MSEK publicly, and completed both public and private M&A transactions.

Today, I lead a group of six products and a team of 35+ people across Sweden and Nepal—guided by one philosophy: ship first, sell second.

Open to speaking engagements, board positions, and co-founding opportunities.