The Bitter Truth About Scaling a Multi-National, Rapid-Growth Startup – Part 1 of 999
What am I doing wrong? Why does it feel like everything is tumbling down the very mountains we built?
Is this how scaling should feel? Should it really be this tough?
I can’t quite put my finger on it. And honestly, I’ve probably never written a more brutally honest post. But behind all the successful stories I share on LinkedIn, not every day is an Everest climb without oxygen—some days, it feels more like an avalanche.
Let’s Talk Numbers
We are a team of 50 people.
We have 4,500 hours available each month to work on projects.
Yet, our billable hours barely cross 1,000!?? (you might be wondering how in the living lord of this world are we managing to survive.. yes! You might wonder. And that is a story for another day)
So, where did the other 3,500 hours go?
What am I doing wrong? Why does it feel like everything is tumbling down the very mountains we built?
Is this how scaling should feel? Should it really be this tough?
I can’t quite put my finger on it. And honestly, I’ve probably never written a more brutally honest post. But behind all the successful stories I share on LinkedIn, not every day is an Everest climb without oxygen—some days, it feels more like an avalanche.
Let’s Talk Numbers
We are a team of 50 people.
We have 4,500 hours available each month to work on projects.
Yet, our billable hours barely cross 1,000!?? (you might be wondering how in the living lord of this world are we managing to survive.. yes! You might wonder. And that is a story for another day)
So, where did the other 3,500 hours go?
Now, our business model isn’t solely about selling hours. Over the past few years, we’ve transitioned to a retainer-based/SaaS license model. We still deliver consultancy hours, but our future—our real value—lies in the platforms and applications we build. The agency landscape has changed, and we adapted with it.
But here’s the real question: what has changed?
We are innovators in tech. We push boundaries, build, and disrupt. But the AI revolution has flipped the table.
If you’re running an agency and still think AI won’t impact your business, I hate to break it to you—but it will. If you’re still selling storytelling, basic design, or templated services without evolving, ChatGPT is already doing it better.
Now, AI isn’t replacing everything. But it’s changing how agencies work.
Customers are more informed than ever.
Customers can now do more on their own.
Customers rely on AI to set unrealistic expectations.
We build WordPress projects, and two years ago, customers asked for expert opinions and solutions. Now? They prompt ChatGPT. It tells them, “XYZ needs to be done, and it should take 1-2 hours.” Then they send an RFP, and we estimate 5-6 hours. Cue frustration.
Suddenly, agencies are questioned at every turn.
“I wish you guys were more proactive.”
Well, yes and no. Because two years ago, you were happy with our work. We’ve optimized, streamlined, and pushed harder to stay competitive. But now, AI has made you impatient.
You need to do the things AI can’t do.
If you rely on AI the same way your customers do, what value are you providing?
If your customer gets a solution faster than you can respond, you are slowly making yourself obsolete.
AI can generate code, mockups, and ideas—but it can’t solve real business problems. It can’t understand the nuances of a brand, the intricate logic of a tailored solution, or the depth of a long-term strategy. Customers might think AI is enough, but when things break, they come crawling back.
Is it the agency’s fault that their AI experiment didn’t work? Or that their prompt wasn’t quite right?
At HDL, we embrace AI—but not to mindlessly copy, paste, and prompt. We use it to educate, stay agile, and be proactive. But we never rely on AI to deliver solutions. That’s where our human expertise, creativity, and problem-solving come in.
But Here’s the Catch—You Don’t Want to Pay for That
Because AI can do it for 98% less time, right?
Sure.
AI has made our customers smarter—but it has also made them more impatient, price-driven, and often blind to what real expertise looks like. Some use AI to enhance their business, others to cut corners and push prices down.
Back to My 1,000 Billable Hours
A customer spends 30 hours scoping a project.
We estimate 500+ hours for development.
The customer only considers coding—not meetings, QA, testing, emails, or project management.
If we add those hours, they start panicking.
They want our expertise—but they want it squeezed into a fixed price, AI-generated expectation.
And when we mention 100+ hours, it’s suddenly a backward hallelujah moment.
Honestly, I don’t know. I just needed to get this out of my head.
But if you’re running an agency, scaling, and feeling like you’re in an uphill battle with customer expectations………. you’re not alone.
Adapt. Innovate. Stay ahead of AI. And never undervalue the real expertise that only humans can bring to the table.
AND NO – I did not ask chatgpt to write this for me, it my own words, my own structure. But i did user the AI function in grammerly to help me with my spelling and grammer as a i personally have a touch of Dyslexia!
HEY, look! I said it
Enjoy!